Sometime ago, unless you were in the stationery business, where most suppliers conform to standard sizes—i.e., paper supplier sells paper with correct three-punch holes to fit the binder-manufacturer’s three-binder spoil—most industries (specifically the furniture and home building businesses) went along their merry way designing and building wares as they wished.

Alas, this era of free-reign in the world of design and manufacturing has changed in recent times, and will continue to do so for several surprisingly good and dynamic reasons.

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The High Point Market stands for great design and once a year the annual Pinnacle Design Achievement Awards celebrate it. Created in April 1995 by the Board of Directors of the American Society of Furniture Designers, the Pinnacles seek to promote better design quality and encourage the recognition of furniture designers within the retail home furnishings industry. As such the awards are intended to celebrate designs that are produced in large numbers for sale to customers through retail stores.

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Despite widely covered housing woes and significant market data to the contrary, homeowners appear to have high confidence in the value of their own home, with even greater optimism for the next six months, according to a recent survey from Zillow.com® and Harris Interactive.

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Heads up High Point Market exhibitors! The High Point Market Authority and the American Home Furnishings Alliance (AHFA) are offering two free webinars to help home furnishings companies prepare more effective press materials for the upcoming fall High Point Market.

“Press Kits 101” will be offered at 2 p.m. EST Tuesday, August 26. This one-hour session will cover press kit basics, including key elements to include in a market press release, product photography advice and common pitfalls to avoid.

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