AUGUST 6, 2008
EXHIBITOR MARKETING BASICS
High Point Market Authority President and CEO, Brian Casey delivers the key information you need to launch an effective showroom marketing program in this presentation, complete with a question and answer session.
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FEBRUARY 12, 2008
PRESS KITS 101: HOW TO BUILD AN EFFECTIVE PRESS KIT
Learn the “ins” and “outs” of putting together effective, attention-getting press kits, presented by the experts from American Home Furnishings Alliance (AHFA) and the High Point Market Authority. This webinar covers the basics of creating and distributing a press kit for your company as well as how to write a press release, product photography advice, and ways to attract media to your showroom during Market.
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FEBRUARY 13, 2008
EXHIBITOR MARKETING BASICS
Brian Casey draws on his extensive trade show management experience to lead this lunch-hour conference focusing on driving traffic to your showroom.
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FEBRUARY 14, 2008
BETTER MARKET PRESS KITS: ADVANCED
Go beyond the basics with this advanced level webinar presented by Pat Bowling, vice-president of communications at AHFA, who has managed the High Point Market Media Center since 1999. This webinar is designed for, and open to, both agencies and in-house PR professionals.
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